Opportunities and Obstacles of Live Video 🎥
As we move into 2020, video will continue to play an important aspect in digital marketing– becoming something we cannot live without.
According to Cisco, 82% of internet traffic will be through video by 2021. The number of videos crossing the internet per second will be close to 1 million by 2021 and the global video streaming market size is anticipated to reach USD 124.57 Billion by 2025, according to a new report by Grand View Research, Inc.
But why wait until 2021? Take advantage of the growing trend by implementing more videos into your digital marketing to set yourself ahead.
Not only is video going to play an integral part in digital marketing, but it is also important when adding a personal touch. With live video on any platform, customers can engage with you in real time while also learning about who you are as a company. Not only does live streaming create a sense of comfort in a customer but it is a great way to showcase the value of what you do.
The Future Of Live Video
When you live stream an event, it creates accessibility for those who couldn’t attend in person and a sense of urgency– people want to tune in so they don’t miss out on what you have to say. With Augmented and Virtual reality, which is a top trend in 2020, you give your audience the opportunity to attend an event virtually, taking away the hassle of traveling to and from.