Digital Advertising Archives

How to Turn Cold Leads Into Warm Opportunities

When you are trying to grow your business, generating leads is a powerful step for finding customers and generating leads. Although your goal is to find most warm leads that may easily convert to long-term, dedicated customers, statistics show most leads are cold. As a business owner or manager, you...

November 6, 2025
Online Marketing
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How to Turn Your Customers Into Your Best Sales People

Many business owners and managers agree that advertising is a key factor in the success of a business. Advertising is a way to showcase your company to potential customers and remind current or past customers of your expertise. One of the most compelling forms of advertising is word of mouth from yo...

November 3, 2025
Internet Marketing
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Proximity on Google Business Profiles: What Local Businesses Need to Know

When considering Proximity on a Google Business Profile, proximity refers to the physical distance between a business and an online searcher. Proximity is an important factor for businesses, and each business owner or manager should understand the value of online proximity for their company. When ...

How Real, Local Video Ads Can Drive More Leads for Your Business

When considering your advertising campaign for your company, you want to use ads that attract customers, generate leads, and help drive business growth. Real, local video ads help showcase your company to current and prospective customers. The videos help customers see what your company has to offer...

October 27, 2025
Marketing Strategy
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5 Simple Ways to Improve Your Google Business Profile Today

One of the most effective ways to introduce your company to new customers is to ensure your Google Business Profile is attractive, up-to-date, and professional. Your Google Business Profile (GBP) can often be one of the first introductions to your business for many local customers, and it is a power...

Turn Your Brand Into A Holiday Hit: Fun Strategies to Win More Customers

As the holidays approach, many business owners begin to wonder how they can make their company stand out during the busy, festive season. The winter holidays are a hectic time of year. Still, they are also a time filled with joy, offering ample opportunities to showcase your business to current and ...

How to Make the Most of the Slow Season for Your Home Service Business

As a business owner or manager, you can appreciate the busy times you have for your company, while also understanding there will be times of slow periods, too. Depending on the type of services you offer, your slow season may be for a few weeks or a few months, and can also be in the...

A Thriving Team Means A Thriving Business 3 Ways to Support Your Team

A Thriving Team Means A Thriving Business: 3 Simple Ways to Support Your Employees and Strengthen Your Company Culture

If you have ever heard the saying that “Your company is only as good as your employees,” then you may begin to wonder just how satisfied your team members are. As a business owner or manager, there are several steps you can take to enhance employee satisfaction, boost morale within your ...

Why Your Leads Aren’t Converting (And What to Do About It)

Have you ever wondered why some leads you see for your company do not convert to being paying, loyal customers? If so, then you are not alone. Many business owners wonder why some leads fail to convert into solid customers, or they may wonder how to improve their lead-to-conversion ratio. Fret no mo...