Case Study: Florida Gutter Company Doubles Business With Perfect Storm of Google Ads & SEO
Gutters Unlimited LLC is a full service rain gutter installation company that serves both commercial and residential properties. The company was founded in 2016 by Brian Alston, who has over 20 years of experience in the field. The company has expanded from one installer (owner), one salesman, and one office worker to a full staff of 20 employees.
A major challenge that Gutters Unlimited faced prior to partnering with Mr. Pipeline was developing its online presence on Google. The company did not have an online business listing, so connecting with potential clients through Google searches was not an option. Attempts to broaden its local presence led Gutters Unlimited to try Yelp and Home Advisor, but these companies failed to meet their expectations. When the opportunity came up to evaluate other marketing companies, Alston jumped on it.
- Poor experience working with Lead Generators such an Home Advisor and Angieslist
- A small gutter company was looking for leads to grow and scale
- Web traffic 150-200 visits per month, website leads virtually non-existent
- Mr. Pipeline developed and executed a comprehensive and aggressive marketing plan
- Developed an integrated SEO campaign that resulted in top organic placements in the search engines
- Utilized a unique approach to “Pay Per Click” advertising on Google
- Created service specific landing pages and incorporated effective tracking platforms to boast ROI
- Over a period of 24 months, the companies annual revenue doubled since partnering with Mr. Pipeline
- 270% increase in online leads
- Web leads increased 100%
- Organic search traffic has increased by 116%
- Company hired 17 additional staff members and is still growing
- Page 1 rankings in 11 cities for top tier keywords