Internet Marketing Tips for Home Service Contractors
We live in a world where most people have access to a computer and internet connection. If they want something, people just type their query in a search engine. Having an online presence could make the difference between prosperity and bankruptcy.
But being available online is not enough when you have a commercial or home services business. There are a countless number of competitors out there. You need some skills that Mr. Pipeline suggests related to internet marketing for contractors to succeed. Here are some tips.
- Get Found
Having a website is the first thing you need to take care of to be visible. Consider the buyer’s perspective. What makes you different from your competition? Do you specialize in a certain area?
Make sure your location can be found on map based applications. Sometimes all you need to do is to create a Google+ page and verify your business. Don’t forget to make your contact details visible everywhere.
- Be Mobile Friendly
Your website is setup. That doesn’t mean that your contractor marketing efforts are over. Is your website mobile friendly? Keep in mind that the majority of online searches are made from mobile devices. So if your website is not responsive, there is a high chance your customers will bounce off your site and never return.
- Content is the Key
You probably heard of SEO. If not, SEO stands for Search Engine Optimization which is a process that makes website more visible online. If your SEO is done right, your business will probably end up among the first pages of a search engine. So how do you make sure your business has its SEO up to date? Google is very specific regarding search results.
You need valuable content. You need something on your website that will tell you apart from the competition. Think local and not global. Blog articles containing specific words are a good idea. If you provide contracting services for homes focus your efforts on home service marketing. Touch subjects such as plumbing issues, bathtub services, painting, pool cleaning, pressure washing, AC service, or electric installations in certain areas.
- Be Social
Human interaction through social media has long ceased to be a fad. People expect to ask questions and get answers on social pages for businesses. So make sure you are available, posting your content and solving problems. Remember to stay interactive with your consumers. Contact on social media tends to become more personal and people tend to enjoy that.
Providing quality work is vital to keep a business alive. That is where recommendations and reviews come from. But owning a business means a lot more than happy customers. You need to have a working online presence to keep up with your customers.