According to the National Retail Federation, seven in 10 Americans plan to celebrate Halloween this year. Everyone from florists to pet stores is decorated for the holiday and getting into the “Halloween spirit”, but it often gets overlooked by many businesses for the “ghoulishly good” marketing opportunity that it can provide.

While Halloween is a holiday that is typically uneventfully wedged in between Back To School and Christmas campaigns in the retailer world, small businesses that provide services such as pressure cleaning, painting, lawn care, and landscape maintenance often miss the boat as well; focusing their energy on developing their marketing strategies for upcoming winter and Christmas campaigns. Halloween provides a unique opportunity to build up your customer base and keep business booming throughout this time period that can be viewed as a bit of a drought on the marketing front. One way to achieve results is by providing “spooky specials” available throughout the month of October that will create curb appeal for parents and trick-or-treaters as they are out going from door to door picking up their Halloween goodies. Let those ghouls and goblins come collect their candy from your freshly painted or pressure washed home and/or a well-manicured lawn! There’s no better opportunity for potential customers to see your top notch work than in person during Halloween festivities, and it creates a great opportunity for some word of mouth advertising as well. This will help you to generate business even after your Halloween specials have ended and before you’ve even decorated your Christmas tree.

With a little creative marketing and viewing each holiday that approaches as an new opportunity to market your small business, even holidays that tend to get lost in the dust in the world of advertising can be an opportunity for your business to hit a marketing homerun.