What else should I do besides Pay-Per-Click?

The benefits of integrating PPC into a successful AdWords campaign are clear, but using multiple online strategies to boost your visibility is of equal importance.   We’ve compiled a list of other options you can integrate into your strategy.

  1. Google+ Local

What exactly is Google +?  In simple terms, this is a place where you can display your popularity to Google, a place for your customers to interact with you, write reviews on your businesses, show you their appreciation, and let them know up to date information about your company news, contests, etc.

What makes Google + different than other social media mediums like Facebook and Twitter is that it’s a Google product and Google interacts well with other SEM efforts. Google takes Google+ interaction into account in your search rankings, which will increase your search engine optimization.  Your PPC ads can feature social extensions that make it easy for people to see how many people +1 your business (equivalent to a “like” on Facebook).

 

  1. The Usage of Google Maps

If you have a physical location for your business and you’re not already listed on Google Maps, it’s of the utmost importance to list yourself now.  If your business makes it into the box of the first 7 hits in your industry it will be listed on the first page of the search results!  When you combine SEO with good PPC strategy, you’ll increase your likelihood of showing up on the first page regularly.

You don’t have to spend money in order to get listed in local results.  The process is as simple as registering your business location with Google Maps and waiting for roughly 2 weeks for them to verify your address.

Once your address has been verified by Google Maps, it’s time to work on your ranking!  If you have a well-known business and a great rapport within the community, the process is relatively simple. Keep in mind that point of the process is to build relevancy and popularity, so get your customers and clients involved!  You can do this simply by asking them to provide you with reviews on your business and also by a responsive website that involves a great deal of search traffic.

 

  1. Social Media

Facebook marketing is fairly simply to set up, but consistently updating it can be time consuming for a business owner.  Once you’ve set up your Facebook business page, you can then choose to run Facebook sponsored ads or come up with your own posts to grow interest in your business.  The strategies involved with social media can be as varied as traditional advertising can be. Some businesses choose to report what’s going on within the company, goals they’re reaching, and long term projections for the future. Others share articles from or related to their industry, about their company. People love to participate in contests, and sometimes humor (such as comics or memes) can be an effective way to get your customers to engage.

What’s great about social media marketing is that you can use it in any way that you desire to generate traffic.  As long as you can get people talking about your company, associating your brand name with your product, or going to your website, it will help to increase your SEO.

Twitter another good place to share information and news about your company while keeping text short and sweet. Also, it’s a great place to duplicate efforts from another marketing sector — for instance, by sharing an article recently posted on your blog. Twitter is a terrific medium for connecting with other professionals within your industry and for observing what best practices work for other company’s in your industry.  It can be a great learning tool as well as a powerful way to communicate personally with your customers and clients.

Instagram – A picture really is worth a thousand words.    You can engage your customers/clients on Instagram with photo contests or posting pictures that are interesting and stand out from the rest.

4. SEO

When it’s done well, SEO will be one of the internet marketing’s most effective returns, because if you can get to the top of the results for your industry, you’ll be one of the first answers that searchers locate when asking Google a specific question.  Typically Google users consider top listed businesses are the most reliable.  If you’re able to make it on to the first page, it sends the signal to Google that your business is highly relevant and full of top notch content.

While with SEO relevancy and popularity are most important, but keep in mind that Google’s formula is complex and can vary from industry to industry.  That’s why it’s important to invest in SEO within your internet marketing formula.

 

  1. Email Marketing

Email marketing may be a more “old fashioned” way of reaching out to your client base, but when done correctly; it can help your business grow by leaps and bounds.   While inundating your subscribers inboxes with spam or too many mailings, the fact is that customers and clients love to save money.     If your customers truly appreciate the business that you provide for them and you don’t overdo it, they will stay subscribed to your mailing list.   The beauty of email marketing is that it doesn’t take the customer or client long to decide whether or not what you’ve sent them is relevant.

Stay Up-To-Date!

Of course, the most important thing to take into account with any of your internet marketing strategies is to keep everything up to date.  Make sure you update your social media mediums regularly, interact with your customers and clients on Google+, and keep yourself up to date on the latest SEO options and terminology.   Hiring an internet marketing professional can help you to get the best results from internet marketing.

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