What Is The Google Guaranteed Program?

When you are in need of a service, where is the first place you start to search? Google, one of the world’s top search engines, is rolling out a new program to help boost local service searches and business.

The Google Guarantee program (local services ad program) bumps your business’s listings to the very top of a Google search – even above the traditional Google AdWords Ads and Google My Business listings. If a potential customer clicks on a Google Guaranteed listing, they will be sent to a screen that gives them an option to request an estimate of the company’s services. As a business owner, this is a new and improved lead generator that allows you to interact with customers that are searching for the services you offer. You can reply to messages, track bookings, and manage all of your leads online as well as via an app.

This new way of advertising is currently only available to a select few home services/ contractors that specialize in trade jobs such as the following:

  • Plumbers
  • Garage Door Services
  • Duct Cleaners
  • Locksmiths
  • HVAC
  • Electricians


When applying for this new Google program, there is also an “other” option, where your business category can be entered. Google may also accept the following:

  • Cleaning Services
  • General Contractors
  • Painters
  • Auto Glass Services


Unfortunately, roofers aren’t currently eligible for these local advertisements; however, that may soon change.

In order to increase your chances of being accepted into the Google Guarantee Program, be sure to do the following:

  • Properly license and insure your business.
  • Verify and maintain your Google My Business page.
  • Address any negative reviews and encourage positive reviews on Google and other platforms.


Currently, the Google Guarantee Program is offered in the following areas:

  • Florida: Fort Lauderdale, Boca Raton, Orlando, Miami
  • Arizona: Phoenix
  • California: Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose
  • Georgia: Atlanta
  • Illinois: Chicago
  • Massachusetts: Boston
  • Michigan: Detroit
  • New York: New York
  • Pennsylvania: Philadelphia
  • Texas: Dallas
  • Washington:Seattle
  • Washington, D.C.


This new lead generating service can put you ahead of your competition, with the help of Mr.Pipeline. As it is rapidly gaining power, we recommend jumping on board now ahead of your competitors so that you aren’t left behind!


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