City pages are pages created that focus on specific cities within your service area. These are extremely important for Local SEO efforts. When a customer searches for a keyword in a specific area, they will be shown the city page that is associated with their specific location. For example, if company ABC’s home base is in Marietta, GA and a customer searches for “pressure washing near me” but they are located in the Atlanta area, company ABC’s Atlanta city page will appear on the Google search results instead of their home page. This is because the Atlanta city page is optimized for these local searches, while the home page is optimized for the home base of Marietta, GA and Marietta related keywords.