5 Myths About Google Ads
Anyone who is new to the topic of Google Ads and SEO is often confronted with a multitude of statements, opinions and the wildest theories. Even nowadays, forums in particular still provide enough new fuel to jeopardize solid SEO and Google Ad campaigns through incorrectly disseminated knowledge.
Unfortunately, over the years, an unbelievably large amount of half-knowledge has accumulated in people’s heads, which is partly based on facts, but has long been out of date or has arisen from empty assertions.
In order to get the whole mess under control, Google has been providing a lot of useful information to the public for years.
This article is intended to bring together the worst misconceptions and most important information and, in Google’s words, to show inclined web admins the right way.
5 Myths About Google Ads
MYTH 1: The keyword must appear in the ad text and on the landing page
According to SEO FM, this is also incorrect, because you can definitely achieve a quality factor of 10 without this criterion being met. However, the use of keywords in the ad text can possibly increase the click rate, as this is displayed in bold by Google. And a high click rate, in turn, has a positive effect on the quality factor.
MYTH 2: Only the first advertisements are taken into account
Google has revised its ad positions for search engine advertising. Google AdWords ads now only appear above and below the hit list. Google has deleted the places to the right of the results without replacement. Are you afraid that your ad below the hit list will not attract any attention? Then put yourself in Google’s position. The search engine giant is responsible for 90% of its sales with online advertising. If the ads from position 4 were no longer considered, Google would not release these areas for search engine advertising. In addition, the ads get a lot of attention when the user scrolls down. So no need to despair if you find yourself below the hit list. If you want to appear higher up, increase your bid and / or optimize your campaign.
MYTH 3: Anyone who spends a lot of money on Ads automatically has very good organic rankings
This myth is probably as old as Google Ads (then still Google AdWords). The claim: if you spend a lot of money on paid Google ads, the search engine automatically prefers organic searches. Only: no one has yet been able to substantiate this claim. With the large number of ads campaigns, a connection would have long been noticed. But there is simply none. Google strictly separates the ads area from the organic searches, so that one does not influence the other.
The goal of Google is to provide its users with the best possible search results for a specific search query. A complex algorithm determines which search results match the respective search query. Which page is ranked depends on various content, technical and external SEO factors.
If Google were to give up its independence here, the company would gamble away one of its most important advantages with the users and ultimately lose trust.
Anyone who wants to find out on their own should always keep the following saying in mind: Search engine optimization is 80% opinion and 20% knowledge.
MYTH 4: My competitor always clicks on my ads to stop me appearing
Your competitor can click on your ads multiple times, but it can’t harm you because your budget won’t be charged multiple times. Google takes click fraud very seriously and filters out this access accordingly. The clicks caused by, for example, frequent manual clicks are not calculated. In the end, your competitor is harming himself by wasting his working time clicking on your ads.
MYTH 5: Google Ads are the only thing you need to do to get new business
Google Ads are one of the top ways to bring in new traffic and leads for any given business. The best thing is to have SEO and PPC go hand and hand.
Google Ads is one of the fastest ways of generating new business but it is certainly not the only way. When running ads, you want to be able to think of the big picture. If your website is ranking on page one for organic, paid and local search results, it’s safe to say you’re pretty much dominating the search results. The more time your website shows up on Google, regardless of an ad or organic result, the greater the likelihood of your site being clicked on.
How Do I find the Right Marketing Service for Me?
Marketing your small business can be tricky, and there’s a lot to be said about the benefits of hiring professionals. When you hire a marketing service, you’re leaving one of your most valuable business assets in experienced hands. It leaves you more time to focus on your work and ensures your website is polished and professional.
Definition of Some Technical Words
As search engine optimization or SEO (English for Search Engine Optimization) is any measures which are capable of improving a site’s placement in the organic results of search engines and the traffic increase.
The peculiarity of this marketing strategy lies on the one hand in the high value of search engine traffic due to the proximity to the campaign. On the other hand, SEO is the only marketing strategy that can keep delivering traffic for a long time, even if no more is invested in it.
Text ads are advertisements that are placed on both the SERP and advertising networks. The structure of a text ad is always the same. The success of text ads is measured using the click rate and can be influenced by various options.
The term ‘landing page’ refers to the website to which a link refers. A link always contains a starting point in the form of a linked website, a link target in the form of the linked page and a link text in the form of any word or phrase.
AdWords is an advertising program by Google that was launched in 2000. With AdWords, advertisers can do search engine marketing by placing small text ads on Google’s search results and referring to their website.
Google Ads is the name of the new program that covers all advertising platforms of its creator – from Google.com to partner websites to other Google products and apps. With the service, companies and advertisers can target billions of users while they are, e.g. B. Perform queries in Google Search, watch videos on YouTube, explore new places with Google Maps, discover apps on Google Play or browse content on the web.
As a new brand, Google Ads offers companies of all sizes the right solutions for their needs. This makes it even easier to deliver relevant, trustworthy advertisements and to present appropriate advertising messages to existing and potential customers.
Contact us to manage your Google Ads campaign by PPC Experts.