Customer reviews are one of the most powerful marketing tools for your business. They influence purchasing decisions, build trust, and improve your online visibility. 93% of consumers say online reviews impact their buying choices. If you’re looking to boost your credibility and attract new clients, now is the time to focus on getting more reviews. 

Here’s how to make it happen this season.

Make It Easy for Customers to Leave a Review

Many customers are willing to leave a review, but they won’t go out of their way to do it. Simplify the process:

• Send Direct Links: Share a Google review link via text, email, or social media to make it one-click easy.
• Use QR Codes: Print QR codes on invoices, business cards, and receipts that take customers to your review page directly.
• Optimize Your Website: Add a “Leave a Review” button on your homepage and service completion page.
• Include a Review Request in Appointment Confirmations and Follow-ups: Customers are likelier to leave feedback if prompted after their service
• Use a Review Request Pop-up on Your Website: A simple prompt can encourage visitors to share their experiences.

Ask at the Right Time

Timing is everything when requesting reviews. The best moments to ask include:

Immediately After Service

When the experience is fresh, customers are more likely to leave positive feedback.

After a Follow-up Call or Email

A quick check-in can remind them to leave a review.

During Peak Satisfaction Moments

If a customer praises your work in person, ask them to share it online.

After a Repeat Service

Long-term customers are often willing to leave detailed, high-value reviews.

When You Receive a Referral

If a happy customer refers to someone, it’s a great time to ask for a review.

Engage with Every Review (Good or Bad)

Responding to reviews shows that you value customer feedback:

• Thank positive reviewers for their support and mention specifics about their experience.
• Address negative reviews professionally by apologizing, offering solutions, and moving the conversation offline when needed.
• Showcase top reviews on your website and social media to highlight customer satisfaction.
• Encourage repeat reviewers by acknowledging them and offering priority service.
• Use negative feedback constructively by improving areas customers mention frequently.

Leverage Social Media to Encourage Reviews

Your social platforms can be a great place to generate more reviews:

• Post customer testimonials and encourage others to share their experiences.
• Run a social media campaign asking followers to leave a review.
• Use Instagram and Facebook stories with direct review links.
• Feature a “Review of the Week” to encourage engagement.
• Create a dedicated review highlight on Instagram or Facebook so customers can easily find the review link.

Train Your Team to Ask for Reviews

Your employees play a key role in securing reviews. Make it a natural part of your service process to encourage customer feedback.

Train Staff to Ask for Reviews Politely and at the Right Moment

Asking right after completing a job, when the customer is most satisfied, increases the chances of a positive review.

Provide Scripts or Talking Points to Make Requests Easier

Some employees may feel awkward asking. A simple script helps them sound natural and confident.

Offer Team Incentives for Employees Who Secure the Most Reviews

Small rewards like bonuses or recognition encourage them to be proactive.

Create a Customer Service Checklist That Includes Asking for a Review

Make it a habit, just like confirming job completion or collecting payment.

Ensure Employees Know Where to Direct Customers for Reviews

Provide clear instructions, links, or QR codes for Google, Yelp, or Facebook. The easier it is, the more likely they’ll do it.

Bottom Line!

Getting more customer reviews doesn’t have to be difficult. By making the process easy, timing your requests right, and leveraging automation, social media, and team support, you can increase your reviews this season and strengthen your business reputation. Start implementing these strategies today and watch your credibility—and customer base—grow.