Decorative lights during the winter holiday season add beauty, style, and sparkle to residential and commercial properties throughout the country. As a holiday lighting professional, you want to plan and prepare for the busy season early and fill your calendar with lighting services for excited customers. The most beneficial thing you can do is to be proactive when planning your holiday lighting services this year. Start early, such as in July or August, and invest in a marketing strategy that reaches customers before the holiday rush. By following a few simple steps, you can set yourself up for a productive, highly-performative, revenue-inducing season.

What are the Benefits of Marketing Holiday Lighting Services Early in the Year?

Planning and thinking about holiday lighting services early in the year really matters for a successful holiday season. When you begin marketing your services early, you have:

• A Better Schedule: You can control your busy schedule instead of the schedule controlling you. You have a better sense of what to expect this holiday, so you can ensure you have adequate materials, plenty of staff, and time to provide comprehensive training sessions for team members. You can also optimize lighting services by location and time slots.  
• More Productive Time Management: When you are prepared ahead of time, you can focus on providing high-quality customer experiences by planning installation services efficiently and ensuring your services are all-inclusive simultaneously. You also prevent double bookings, which can cause stress for customers and team members. 
• Potential for Higher Revenue: You have time and space on your calendar to plan for more services, such as larger or more detailed display installations or maintenance packages. You can avoid deep discounts to customers because you have outperformed the competition early in the season and guaranteed your lighting bookings for the season.

What Steps to Take to Ensure Early Holiday Lighting Jobs?

These proven methods help holiday lighting company leaders market their brand and secure early bookings before the holiday rush. 

• Contact previous customers to remind them of your lighting services and offer early booking slots. 
• Update your Google Business Profile to include holiday lighting services, operational hours, and any other pertinent information. 
• Enhance Local SEO by optimizing your website with holiday lighting information, such as specific services you offer and informational content. 
• Use social media platforms to market your holiday lighting services. 
• Invest in paid advertising, such as Google Ads, Instagram Ads, or Facebook Ads. 
• Develop a referral program that benefits you and your customers. 
• Create partnerships with other local businesses to reach more customers.

Bottom Line

Marketing your holiday lighting services is mostly about being organized, proactive, and starting early. When you strategically plan your holiday lighting marketing strategy, you reduce the stress of the busy season ahead, secure bookings early, generate qualified leads, and create opportunities for pre-season offers for many interested customers. Proactive marketing, especially during a relatively short season, benefits you and your customers and creates a win-win situation for everyone.  

Frequently Asked Questions (FAQs)

What is the best time to begin marketing my holiday lighting services?
The best time to begin your holiday lighting marketing planning is probably earlier than you think! Mid-summer is the ideal time to begin your marketing campaign. You have probably heard of people celebrating “Christmas in July” when some people are thinking about cooler days, holiday shopping, family vacation plans, and seasonal decorating. As a holiday lighting professional, you want to capture the attention of the early planners and showcase your lighting services now as the early birds begin planning. 

How should I connect with previous customers?
Reaching out to previous customers is a wise investment of time and resources. Offering incentives, such as priority booking, easy scheduling, or loyalty discounts, encourages customers to book early, which secures your calendar and profitability this upcoming season. Contact previous customers through email campaigns, text messages, or phone calls.  

Is it beneficial to invest in paid advertising this holiday season?
Investing in paid advertising, such as Google Ads, is a great way to capture the attention of active holiday lighting searches. Begin running ads early in the season to generate more leads and reach your customers before your competitors. 

Will customer reviews help my holiday lighting marketing plan?
Yes. Customer reviews always help boost online visibility and build trust in your brand. Customers looking for holiday lighting services often read reviews to assess a company’s quality and integrity. Encourage customers to leave detailed reviews discussing your professionalism and expertise in your field.