Digital Marketing Archives - Page 3 of 5

8 Reasons Why a Website Might Have a High Bounce Rate

As a home service or small business owner, you understand how crucial your website is for attracting and retaining customers. A high bounce rate can be discouraging, indicating visitors are exiting your site early on. Find out in this article the top 8 reasons why a visitor may bounce from your site...

Home Service Marketing - Facebook Ads VS Google Ads - Mr Pipeline

Understanding Different Types of Advertising Channels: Facebook Ads VS Google Ads

Selecting the right advertising channel can significantly impact your home service business’s success. Among the various options available, Facebook Ads and Google Ads are two of the most powerful platforms. Understanding the differences between these two channels can help you make informed de...

User Experience vs. Design - Mr Pipeline

User Experience vs. Design: The Ultimate Guide to Boosting Your Website’s Performance

When it comes to your business website, the balance between user experience and design is significant. It not only matters that your website looks good but more importantly it functions effectively to meet your users needs. Understanding User Experience (UX) User Experience (UX) refers to the overal...

Are Facebook Ads a Right Fit for Your Business?

As a business owner wanting to grow your business, you’re always seeking for ways to reach your target audience and drive growth. In the enhancing landscape of online advertising, Facebook ads are emerging as a more popular and cost-effective way to increase brand visibility and lead volume. Howev...

Everything You Need to Know About Facebook Ads for Home Service Businesses

Facebook Ads have become a powerful tool for businesses to reach their target audience. For home service business owners, understanding and leveraging Facebook Ads can significantly boost your online presence, generate more leads, and grow your customer base. In this blog, we will explore what Faceb...

Google Chat & Call History Soon to Go Away

Google recently announced a change happening in Google Business Profile. Starting July 15th, customers will no longer be able to initiate new conversations through the chat feature on Google Business Profile. However, existing conversations can continue until the end of the month. Any customers who ...

5 Important Tips Every Business Owner Should Know Before Investing in Google Ads

Are you considering investing in Google Ads to elevate your business? Before you begin, it’s crucial to understand the strategies that will help you maximize your investment. In this blog, we’ll provide five crucial tips that every business owner should know to make the most out of Googl...

How SEO & PPC (pay-per-click) Advertising Can Work Together to Amplify Your Business

Many people view SEO and PPC as entirely separate strategies. Though they have their differences, they can both work together to boost the online presence of your business. While SEO focuses on organic visibility and long-term growth, PPC offers faster results and precise targeting. By combining the...

5 Essential Website Must-Haves for Driving Leads to Your Home Service Business

Your business website is the online identity of your home service company. It’s crucial for your website to provide a great user experience that makes it easy and quick for visitors to navigate. Check out these 5 essential website must-haves for converting your website visitors into leads to you...

Why You Should Complete Your Mandatory Advertiser Verification When Running Google Ads

Google Ads is a dominant option among the countless online advertising options for businesses to put their ads before their consumers. However, to maintain transparency and trustworthiness in the ecosystem, Google has introduced mandatory advertiser verification. In the following article, we will ex...