The Difference Between SEO and SEM

Most small businesses know the basics of how SEO (Search Engine Optimization) works and how important it is to invest some of their marketing money into helping their business rank high organically on the most popular search engines such as Google and Yahoo.   However; if you ask the average busine...
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6 Social Media Strategies To Build Your Business Right Now

In 2014, social media trumps all other internet tools as the single most used online medium.   Many businesses are turning to the internet as a way to market their business – through online advertising and using social media to attract new clients and retain old ones. While social media is un...
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What Is The Key To Your Business Success

Offering exemplary customer service is the final determining factor in whether or not your business will be successful.  You can spend all day on social media promoting your business and offer every discount under the sun, but unless you and your product can deliver together, you’re success w...
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6 Mistakes Not To Make On LinkedIn

Do you have a LinkedIn profile?  How often do you log into it, and do you truly utilize the opportunity that it provides to your benefit? Like many other social media outlets, people and businesses are oftentimes at a loss as to what to do with their personal LinkedIn profiles. While it’s still a...
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What Is Guerrilla Marketing?

What Is Guerrilla Marketing and is It Appropriate For Your Business? In the age of technology, many businesses are turning to internet marketing to get their name out there and engage with both current customers as well as develop new leads  Although it is proven effective for most businesses to in...
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