Attracting new clients is crucial for any painting business, and in today’s digital world, Google Business Profile (GBP) is one of the most powerful tools to generate local leads. When potential customers search for “painters near me” or “best house painters in [your city],” your GBP can help you stand out and get the job.

However, simply having a profile isn’t enough—you need to optimize it strategically to rank higher and convert searchers into paying customers. This guide breaks down the essential steps to make your GBP a lead-generating powerhouse for your painting business.

Optimize Your Google Business Profile

A well-optimized Google Business Profile is the foundation for ranking higher in Google Search and Google Maps, making it easier for local clients to find you.

• Claim and Verify Your Business: If you haven’t already, claim your GBP and complete the verification process.
• Complete Every Detail: Accurately complete your business name, address, phone number (NAP), website, and business hours.
• Select the Right Categories: Your primary category should be “Painter,” and you can add secondary categories like “Painting Contractor” or “Interior and Exterior Painting.”
• Upload High-Quality Photos: To build trust, add before-and-after photos of your painting projects, team in action, and branded company vehicles.
• Encourage Customer Reviews: Ask satisfied clients to leave a Google review and respond to all feedback.

A well-maintained GBP profile increases visibility, credibility, and engagement, leading to more inquiries and booked jobs.

Use Local Keywords to Attract Clients

Like SEO for websites, using the right keywords in your GBP helps you appear for local searches.

Incorporate Localized Keywords

Use phrases like “house painters in [Your City]” or “residential painting near me.”

Analyze Competitor Keywords

See which keywords top-ranking painting businesses in your area use.

Use Google’s Keyword Planner

Identify high-search, low-competition keywords like “affordable home painters in [Your City],”

Optimize Your Business Description

Naturally, include local keywords while describing your services.

Add Keywords to GBP Posts

Regularly post updates using relevant local search terms.

Using the right keywords helps your business appear when potential clients search for painters.

Keep Your Business Information Consistent

Consistency in your business information across different platforms boosts trust and SEO rankings.

• Ensure your NAP (Name, Address, Phone Number) is identical on GBP, your website, and social media.
• List your business on local directories like Yelp, Angi, and HomeAdvisor.
• Avoid using different phone numbers or addresses, as this confuses Google.
• Regularly update your GBP if your business hours, location, or services change.

Inconsistent business details hurt rankings and reduce customer trust, so keep your info accurate everywhere.

Use Google Posts to Promote Your Services

Google Posts lets you share updates, promotions, and recent projects directly on your profile.

• Showcase Before-and-After Photos: Highlight successful painting projects.
• Announce Special Offers: Promote discounts like “10% off exterior painting this summer!”
• Share Customer Testimonials: Post screenshots or text from satisfied clients.
• Answer Common Questions: Create posts like “How long does an exterior paint job last?” to educate customers.
• Feature Team and Projects: Humanize your brand with behind-the-scenes photos of your painters at work.

Regular Google Posts keep your profile active, which signals relevance to Google and attracts more local leads.

Get More Customer Reviews (And Respond to Them!)

Reviews play a significant role in local rankings and customer trust.

Ask Every Happy Customer

Send a direct link to your Google review page via text or email.

Offer Small Incentives

Discounts on future services or small gifts encourage reviews.

Respond to All Reviews

Acknowledge positive reviews and professionally address negative ones.

Use Review Keywords

When responding, naturally include phrases like “Our house painting service in [Your City] is always focused on quality!”

A higher number of positive reviews leads to better rankings and increased trust, making customers more likely to choose you.

Final Thoughts

By completing your Google Business Profile, using the right keywords, gathering reviews, and posting updates, you can rank higher in local searches and attract more customers. 

Start implementing these strategies today, and watch your visibility grow while you attract more local leads! If you need expert help, Mr. Pipeline will take your local SEO to the next level.