If you’re offering holiday lighting services, one of the biggest questions to ask yourself is: How big do I want this part of my business to become?

Many contractors start by adding a holiday lighting service page to their existing website, which can be a great way to introduce the service and generate initial leads. But as demand grows and holiday lighting becomes a larger revenue stream, many successful installers choose to create a dedicated website focused entirely on their seasonal services.

The right choice depends on your goals, growth plans, and how much of an opportunity you see in the holiday lighting market.

Why Do Some Companies Invest in a Dedicated Holiday Lighting Website?

A dedicated holiday lighting website gives your business a focused online presence designed specifically for homeowners and businesses looking for holiday lighting services.

When someone searches for holiday lighting installation, they want to see examples of holiday lighting projects, service options, pricing information, customer reviews, and a company that specializes in creating festive displays. A dedicated website allows you to build an experience centered around those needs.

Benefits of a dedicated holiday lighting website include:

• Increased visibility for holiday lighting-related searches
• A stronger seasonal brand presence
• Improved opportunities to rank in search engines
• A website experience tailored specifically to holiday lighting customers
• Easier promotion of seasonal offers and specials
• Better tracking of leads and marketing performance
• A platform designed to support long-term growth in the holiday lighting industry

For companies looking to make holiday lighting a significant revenue source, a dedicated website can become a powerful marketing asset that works year after year.

What Should a Dedicated Holiday Lighting Website Include?

If you decide to invest in a dedicated website, it should showcase the full scope of your services and expertise.

Important pages may include:

• Home Page
• About Us
• Residential Holiday Lighting
• Commercial Holiday Lighting
• Roofline Lighting
• Tree Wrapping
• Event Lighting
• Garland and Wreath Services
• Maintenance and Repair
• Light Removal and Storage
• Service Area Pages

You’ll also want to include:

• Customer reviews and testimonials
• Before-and-after project photos
• Clear calls-to-action
• Contact forms and phone numbers
• Frequently asked questions
• Educational content that helps customers understand the installation process

The goal is to create a website that not only generates leads but also builds confidence and trust with potential customers.

Is a Dedicated Website Right for Your Business?

A dedicated holiday lighting website isn’t simply about having another website; it’s about creating a growth platform for a service you want to expand.

If holiday lighting is a small add-on service, a page on your existing website may be enough to support your goals. However, if you’re looking to increase bookings, build a recognizable seasonal brand, and establish your company as a leader in your market, a dedicated website can help position your business for that growth.

Many of the most successful holiday lighting companies treat their seasonal division as its own revenue-generating business. Their website becomes a tool that helps attract more qualified leads, showcase their work, and create a stronger presence in a competitive market.

Bottom Line

Whether you choose to add a holiday lighting page to your current website or invest in a dedicated holiday lighting website, the decision ultimately comes down to your growth goals.

If you’re serious about expanding your holiday lighting services, generating more seasonal leads, and building a stronger presence in your market, a dedicated website can provide the foundation needed to support that growth. It allows you to showcase your expertise, connect with customers searching specifically for holiday lighting services, and create a marketing asset that continues to deliver value season after season.

Frequently Asked Questions (FAQs)

Which is better: adding a holiday lighting service page to my existing website, or creating a separate holiday lighting website?
Deciding between a holiday lighting content page on your current brand’s website and developing a new, dedicated holiday lighting website depends on your purpose. You must consider the costs, profitability, and goals of your holiday lighting advertising to make the best decision for your business. Adding a holiday lighting page to your existing website can be useful for some companies, but creating a dedicated webpage can maximize goals for many business leaders.  

If I create a dedicated holiday lighting website, when is the best time to launch it?
You might be surprised to learn that holiday lighting websites see traffic as early as mid-summer. If you plan to launch your holiday lighting website, plan to do so around mid-July to early August. 

What type of content should I include on my holiday lighting website?
Your holiday lighting website should be all-inclusive and unique to your brand. Include valuable information on your homepage that introduces your company and services to customers. Service pages should include all the projects you perform, including lighting services for residential and commercial customers, event lighting, tree wrapping, roofline lighting, lighting maintenance, permanent lighting services, and any other services you offer. Also include customer reviews and your responses, before-and-after photos, and pertinent contact information.