Social media is a powerhouse tool for home service providers to connect with their audience, build trust, and generate leads. However, posting consistently can be challenging if you’re unsure what to share. Don’t worry—we’ve got you covered! This list of content ideas will help you engage your followers, showcase your expertise, and keep your business top-of-mind.

Share Before-and-After Project Photos

Transformations speak volumes about your skills and services. 

Here’s how to make them work for you:

• Highlight Project Results: Post high-quality photos showing the “before” and “after” of your completed projects.
• Make it personal: Include a short story about the client or the problem solved.
• Use Carousels or Slideshows: Showcase multiple angles of your work for maximum impact.
• Encourage Engagement: Ask followers which look they prefer to spark interaction.

These posts are a great way to highlight your expertise and sell customers based on the quality of your work.

Post Educational Tips and DIY Advice

Position yourself as a trusted expert by sharing practical advice. 

These posts are a great way to showcase your expertise and attract customers by highlighting the importance of regular maintenance. For example:

• Seasonal Maintenance Tips: Remind homeowners to schedule gutter cleaning before heavy rains or HVAC servicing before temperature changes.
• Quick Fixes for Common Problems: Share simple how-tos, like removing minor gutter clogs or cleaning exterior surfaces safely.
• Prolong the Life of a Service: Teach followers how they can maintain their newly installed systems or cleaned areas.
• Answer FAQs: Dedicate posts to address frequently asked questions you get from customers.

By helping your audience solve small issues, you position yourself as their go-to expert for larger jobs.

Go Behind the Scenes

Give your followers a glimpse into your business operations. 

Behind-the-scenes content could include:

• Meet the Team: Introduce your employees with photos and fun facts about them.
• Day in the Life: Share a day in the life of your team, showcasing dedication and professionalism.
• Job-Site Stories: Post updates about your current projects, highlighting interesting challenges or solutions.
• Office Culture: Share moments from team celebrations, birthdays, or training events to show your company’s personality.

This content humanizes your brand and builds trust by showing the faces behind the services.

Run Contests and Giveaways

Engage your audience and attract new followers with fun campaigns:

• Social Media Contests: Encourage followers to submit photos or tag friends to win a free service.
• Referral Challenges: Reward customers who bring in the most referrals during a set period.
• Seasonal Giveaways: Offer discounts or free consultations to promote engagement during slower seasons.
• Partner Promotions: Team up with local businesses for collaborative giveaways.

Contests and giveaways increase engagement and help expand your social reach.

Showcase Customer Testimonials and Reviews

Build credibility by spotlighting happy customers:

• Video Testimonials: Ask satisfied clients to share their experience in a short video.

• Review Highlights: Turn positive reviews into polished graphics.

• Before-and-After Pairings: Combine customer stories with transformation images for maximum impact.

• Thank You Posts: Publicly thank your clients for their trust and business.

This type of content builds social proof and encourages new customers to trust your services.

Leverage Trending Topics and Important Days

Stay relevant by aligning your content with trending themes:

• Industry-Relevant Days: Highlight days like National Homeowner’s Day or National Cleaning Week with tips on home maintenance, such as gutter cleaning and exterior washing.
• Seasonal Themes: Create content around topics like spring cleaning, summer lawn care, or winter weatherproofing.
• Trending Hashtags: Use popular hashtags to expand your reach and participate in broader conversations.

These posts make your content timely and relatable, boosting engagement.

Bottom Line!

Creating engaging social media content doesn’t have to be overwhelming. From showcasing your skills with before-and-after photos to sharing behind-the-scenes moments and educational tips, there are endless ways to connect with your audience. By integrating these ideas into your strategy, you’ll grow your following and establish yourself as a trusted name in the home services industry. 

Ready to stand out on social media? Start implementing these ideas today!