Business owners appreciate the need to keep their websites updated and accurate so their customers can easily find the information they need to interact with their brand; however, you may wonder how often you really need to update your website or the extent of the updates needed to make a difference for SEO improvement. Keeping content relevant and up to date is key to improving SEO. This blog describes how to update your website, how often to update it, and how to optimize it for SEO and AEO (Answer Engine Optimization).

How Often To Update Your Website for SEO?

The best practice is to review your website about every three months and provide updates as needed. A quarterly review of your website information, traffic volume, links, and content accuracy is a good baseline to follow for most businesses. The goal is to focus on accurate information that is current and true to your brand. Immediate or more frequent updates may include adding or deleting business hours, services, contact information, or service areas.

What Updates Are Helpful, and How Can You Optimize Your Website?

In addition to updating pertinent company information as listed above, you should also review your website for other updates that keep it relevant to online searchers. Consider content updates that discuss recent news or advancements in your industry or other areas of concern for your customers. The content should be useful and accurate. In order to optimize your website for SEO and AEO, you might focus on your homepage, relevant links, additional or more complex content for your service pages or frequently asked questions, or enhanced descriptions of images on your site.  

Strive to review your website from your customers’ point of view and ask yourself what information is missing that could be helpful or more engaging. Have you listed examples or case studies of how my industry can help a customer? Have I provided seasonal content that may entice a customer to reach out to my team? 

As you engage in steps that help to maintain the accuracy, usefulness, and currentness of your website, you can improve your SEO and AEO rankings. Any home service SEO company will agree that you don’t need to redesign your entire website every quarter, but you should review it regularly to keep the content valuable and the information accurate.

Conclusion

When thinking about how to improve your SEO and AEO performance, routinely reviewing and updating your company’s website is a valuable step. Some business owners forget the importance of regular reviews when their business is busy and active; however, maintaining an accurate, up-to-date website is essential so current and future customers can find your company online.  

As time passes, your company grows and changes. Your website should reflect that growth. Whether your business hours change, you add new services, or you gain new information that can help customers, routine website updates add value to your online presence. Make immediate updates as business operations change, and do quarterly, semi-annual, or annual updates to optimize your SEO and online presence.

Frequently Asked Questions (FAQs)

How frequently should I update my website for SEO?
As changes occur within your company, such as operational hours or services offered, update your website immediately to keep your online information current. Otherwise, plan to review your website at least quarterly to update outdated content, and take a deeper look at your website’s content every six months. You don’t need to overhaul your website regularly, but you should keep the information accurate and up to date.  

Will my SEO improve with regular website updates?
It depends on how you update the site. If you only change a few words or update contact info, your rankings probably won’t change, but adding useful, relevant content can improve your SEO.  

Is it important to update blogs on my website?
Blogs that are useful for your customers and have a purpose can help improve SEO. Check posted blogs every 4-6 months to ensure they are still relevant and remove blogs that do not add value for your customers. New blogs posted weekly or monthly should provide updated and accurate information. If the content becomes outdated, then update it.  

Do I need to develop a whole new website to improve SEO?
Probably not. You don’t need a whole new website to improve SEO, but if your site isn’t user-friendly or has major technical issues, then you may need to consider a new design. If your website has a strong foundation, it should be enough to target specific areas for improvement to boost SEO results.

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