Customers who need help with a home service most often begin their search through an online Google search. Whether they are looking for landscaping ads, floor coating advertising, plumbing ads, or another home service industry, they typically start on Google and then follow a path to discover the right brand for their needs. As a home service professional, it is up to you to provide a pathway after the initial Google search that is easy to follow, clear, direct, and entails adequate information. Basically, the pathway involves getting discovered on Google, developing a comprehensive website, earning customer trust, booking appointments, and building customer loyalty.

The Google Search

Since discovery begins with a Google search, make sure your Google profile is well crafted. Your GBP (Google Business Profile) should include your business name, address, contact info, service hours, customer reviews, services, photos, and website link. Always maintain your profile so the information is accurate and up-to-date.

Your Company Website

Your website should spark your customers’ interest and answer pertinent questions before they even have to ask. Develop a website that clearly describes your business goals and services, includes detailed information about your company, team members, and expertise, service area details, contact information, project photos or videos, customer reviews and testimonials, estimate or contact info, FAQs, and direct calls to action.

Building Trust

Prospective customers want to see what others see in your brand. Regularly collect and respond to customer reviews, post photos and/or videos of your work on social media, respond promptly to customers, keep communication, booking, and service simple, and work consistently to build trust in your brand.

Booking Appointments 

Before a customer books an appointment with you, they have likely researched your company through your website, customer reviews, or social media sites. Make booking simple by offering a flexible schedule, providing a clear, precise estimate, and answering all questions to ensure a smooth service project.

Retain Customer Loyalty 

You work diligently to generate leads, attain customers, and provide reliable services. Now, stay dedicated to maintaining customer relationships by checking in with past customers when appropriate, posting consistently on social media, and staying available for future projects.

Conclusion

Getting found on Google and building a strong online presence for inquiries, bookings, and project completion may seem complicated, but with organization and time, you can build a solid and beneficial marketing plan that reaches customers who need your services.

Frequently Asked Questions (FAQs)

How can I improve my chances of turning a discovered customer into a booked job after they find my business on Google?
Once a customer finds your brand on Google, the rest of the customer’s journey must stay easy and direct. After discovering you on Google, customers will move to your website and customer reviews to learn more about your skills and services. They need more information about your business before deciding to book with you. Your website is like your brand’s storefront; make sure it has accurate information, clear calls to action, and thorough content. Also encourage satisfied customers to leave reviews that prospective customers can learn from.  

What information should I provide on my home service company website?
Ideally, your home service website should include clear explanations of the services you provide, your service areas, calls to action, photos of your work, customer reviews, contact information, and frequently asked questions and answers about your procedures.  

If I’ve provided an estimate for a home service project and the customer doesn’t respond, should I follow up with them or leave them alone?
Always follow up with customers you’ve given an estimate to, because there may be a simple reason they haven’t reached out to you yet. Perhaps they forgot to respond because of a busy schedule, or they may have additional questions to ask you after receiving the estimate. When you use a simple follow-up process, you can find out what is going on without being aggressive or out of line.  

Is it important to respond quickly to a new lead?
Yes! Reach out to every new lead as quickly as you can. If a customer is seeking help with your particular home service, they are probably actively looking; therefore, if you respond quickly, you have a chance of contacting the customer before your competition does. Customers appreciate companies that care about their project, and quick communication shows that interest.

Contact Us Today!