If you want a useful marketing tool for your home service business that helps sell your services, build trust in your company, and puts your team a step ahead of competitors, then showing off your warranty and/or guarantee policies is an ideal feature. Potential customers compare and contrast home service companies based on customer reviews, services offered, reputation, pricing, and experience. Most people understand that not everything works smoothly with every home service, but they do want to have the confidence in their home service provider that if something goes wrong, the team will do everything they can to make it right. As a professional home service provider, you need to display your warranty and guarantee content to build trust and earn someone’s business.

Why Warranty and Guarantee Policies Matter?

Homeowners need help with certain projects, and they want to find help that provides value for their property and their lives. Whether you offer HVAC services, gutter services, lawn care, landscape lighting, or some other type of service, you have the industry expertise a homeowner needs, and you want to capture their attention. One way to stand out above your competitors is to showcase your warranty and guarantee information to show customers that you stand behind your work! A warranty policy lets your customers know that you use good-quality products and supplies, have the training needed to provide reliable results, and if there is any problem with the service, you will correct the issue. Policies matter because they show your customers you are invested in doing a good job for their property, and they can trust your professionalism.

Key Components for Warranty and Guarantee Policies

• Policies should be clear, direct, easy to understand, and fair.
• If there is a problem, the policy should be honored without hassle for the customer.
• Policies should clearly state the time limit for the active policy.
• Differences in manufacturer and workmanship policies should be clearly defined.
• Policy information should not include confusing jargon that the customer does not understand. 
• The policy should not include promises that you cannot keep.
• Policy content should include contact info and instructions if the customer needs to reach out to you with a problem or claim.
• Policies should include all perimeters of warranties and guarantees so there is no misunderstanding later.

Bottom Line

Warranty and guarantee policies help you show confidence in your quality, abilities, professionalism, and expertise. Showcasing your policy information helps set you apart from your competitors and builds trust in your community. They show you care about the services you provide, and you are willing to stand behind your work in order to earn someone’s business, trust, and loyalty. Sharing your warranty and guarantee policy information with customers encourages them to develop confidence in your business and know you will take care of their needs by providing services they can believe in and trust. A key feature of any useful warranty policy is that it is honest, valuable, and practical for both the homeowner and the home service provider.  

Frequently Asked Questions (FAQs)

What is the difference between a warranty and a guarantee?
Both a warranty and a guarantee add value to a service because they reassure the purchaser that their needs will be met or taken care of to their satisfaction. A warranty is a formal assurance that is provided by the manufacturer of a material or product, or by a company that provides professional help. A guarantee is a broader assurance that ensures the customer will be happy and satisfied with the level of service they receive or the results. 

What features does a homeowner look for in a warranty or guarantee from a home service company?
Most homeowners want confidence and reliability in the products they purchase or the services they need. They look for warranties or guarantees that are easy to understand, valuable, and fair. A warranty or guarantee does not have to be complicated, but it must be clear, understandable, and useful for the homeowner. 

Where should I put my warranty information?
Showcasing your warranty or guarantee information is valuable because it helps build trust in your brand and encourages customers to feel confident in your abilities. Include your information on your website, marketing materials, estimate evaluations, and in your proposal information. The warranty and guarantee info should be visible so the customer does not have to inquire or search for the content.