As a holiday lighting service professional, you know the value of your services to your customers and the rewards they experience from your expertise. Holiday lighting customers take pride in their homes and are pleased to pay professionals to care for their homes and the services they want for their property. Once the holiday season has passed, you can advance the holiday lighting customer relations you have already created and transition those clients into year-round customers. You have already established customer relationships based on quality service, dedicated support, and reliable workmanship. 

Whether your other services include pressure washing, roof care, gutter cleaning, window cleaning, lawn care, outdoor lighting packages, or other home care services, you are in a unique position to expand your holiday lighting customers into loyal, regular customers as the year moves forward. Continue reading to learn more about how to grow your holiday lighting customer relations.

Focus on the Customer Relationship and Plan Your Timing After the Holiday Season

You already have an established relationship with your holiday lighting clients, and once the season is over, it is the perfect time to expand that relationship. Begin mentioning your other home services when you take down a customer’s holiday lights. Mention to customers that you are happy you were able to work with them this holiday, and you have other specialties that may be of interest to them. Introduce your home care services, such as gutter cleaning, pressure washing, or window cleaning, and express your interest in working with the customer in the future. 

Follow Up With Holiday Lighting Customers As the Busy Season Approaches

Contact your holiday lighting customers 2-3 months before the busy season begins to promote your other professional services. Remind them of the dependable holiday lighting services you performed and see if they are ready to book their other projects with you. Remove unnecessary friction for each client so your next services are convenient, useful, and simple. You may also want to offer bundle packages for multiple services or priority scheduling for previous clients. 

Inform Your Holiday Lighting Customers How They Can Benefit From Your Other Home Services

Contact holiday lighting customers directly and focus on the established relationship by reiterating how you enjoyed working with them over the holidays. Educate homeowners on your experience and expertise with lighting projects, using tall ladders and other outdoor equipment, and your ability to plan and execute home services for various properties. You may discuss how gutter cleaning benefits the longevity of a home’s building materials and foundation, or the enhanced curb appeal of a professional pressure washing service. Informing your holiday lighting customers of the benefits of other home services is a good way to build trust and highlight your expertise. 

Bottom Line

When you connect with customers over holiday lighting services, you have the unique advantage of working with people during an exciting time of year. Enhance those customer relationships you have established during the holidays and showcase your other talents and reliable services. When you mention your other services at the conclusion of the holiday lighting process, follow up with customers a couple of months later, and show genuine interest in working with them again, you develop customer loyalty and trust that will grow as the year progresses. Your business will grow, and your profits will be more predictable and manageable. 

Frequently Asked Questions (FAQs)

When is the right time to reach out to holiday lighting customers and introduce other services?
When you begin with take-down holiday lighting services, ensure you thank your holiday lighting customers, then mention that you are available for other projects later in the year. Once your busy season approaches, reach out to your holiday lighting clients 2-3 months in advance. 

Is it best to offer discounts to attract holiday lighting customers to transition to my other services?
Many property owners appreciate discounts, but there are other ways to attract holiday lighting clients to your business. You can offer bundled packages to customers, prioritize booking before the busy season, or implement different strategies that highlight customer loyalty and convenience. 

If I expand into other services beyond holiday lighting, which types of services are best for my customers?
Many business owners transition to closely related projects where they can utilize the tools, equipment, experience, and training they already possess. Closely related services may include gutter cleaning, window cleaning, landscape services, landscape lighting, pressure washing, or roof maintenance.