Many holiday lighting professionals who provide seasonal services also work in other home service industries. While the holidays are a special time of year, they’re also a great time to introduce your year-round services to your holiday lighting customers. Throughout the inquiry, installation, maintenance, or lighting removal process, you can discuss your year-round services and see whether customers need help with other home service projects. Business owners who operate a gutter company, pressure washing business, handyman business, or other home service may encourage lighting customers to use their expertise at other times of the year. Since the customer is already familiar with your team and professional practices, they may be inclined to hire you for their other needs. You never know; you may acquire new leads for landscaping, pressure washing, gutter cleaning, or whatever your specialty is. Below are 5 types of questions you can ask when inquiring about your customers’ various needs.

1. Is There Anything Around the Outside of Your Home You’ve Been Meaning to Have Cleaned, Repaired, or Maintained?

This question covers many home services, including gutter cleaning, pressure washing, roof cleaning, landscaping, repairs, and more. Asking this question is a good way to spark ideas in your holiday lighting customers’ minds.

2. When Was the Last Time You Had Your Gutters Cleaned or Inspected?

Many holiday lighting professionals end up near or along the roofline of homes, making this situation an ideal time to inspect the home’s gutter system. If you provide gutter services and you notice clogged, cracked, or sagging gutters, then offering your gutter services is beneficial for both you and the homeowner.

3. Have You Had Your Home’s Exterior Cleaned This Year?

As a pressure washing professional, this is a great question to ask your holiday lighting customers. They may be interested in house washing, roof washing, window cleaning, or driveway cleaning soon or in the future.

4. Are There Any Projects Around Your Home You’re Hoping to Get Done Before the Holidays or Early Next Year?

Homeowners may not be thinking about next year yet, but asking about upcoming home service needs can uncover projects that fit your expertise.

5. Would You Like Us to Keep You on Our List for Your Other Home Services Throughout the Year?

This open-ended question reminds customers you offer other services they may find useful later. If you offer more than holiday lighting services, let your customers know your talents so they will keep you in mind in the future.

Conclusion

There is little doubt that the holiday season is a festive and busy time of year, but it is also a short season, especially for holiday lighting professionals. As you work with customers during the holidays, take this time to remind past customers or introduce new customers to the year-round home services you offer other times of the year. Even if a homeowner doesn’t have an immediate project in mind, they will likely keep you in mind for future needs due to your dedicated holiday lighting skills and professional manner. You can also remind them about your festive lighting services and see if they would like to rebook for next holiday season. Some customers like to plan ahead, which alleviates planning and stress for next year.

Frequently Asked Questions (FAQs)

How can I introduce my year-round services to my holiday lighting customers?
When customers contact you about their holiday lighting project, provide all the information they need to complete the task. Once the service is booked, you can introduce your other professional services to them. They may want to add additional services to their lighting project or keep you in mind for a later date.  

What can I do to encourage callbacks for additional services?
If your expertise isn’t needed now during the holiday lighting season, ask if they’d be interested in talking with you in the future about services you can provide. For example, if you offer pressure washing services, maybe the homeowner will consider an exterior surface cleaning service when the weather warms next spring. You may even decide to offer priority booking or an early-bird special if they book with you in the next couple of months.  

Should I discuss other home services I offer with my holiday lighting customers before leaving their property?
Yes. If your holiday lighting customer is pleased with your installation and maintenance lighting service, then this is a great time to discuss the services you offer during the rest of the year. Maybe you offer landscape lighting, exterior surface cleaning, or gutter repair work. A happy customer might not need your help now, but they’ll keep your contact info to use later or share it with a family member or friend.  

Contact Us Today!