When considering your advertising campaign for your company, you want to use ads that attract customers, generate leads, and help drive business growth. Real, local video ads help showcase your company to current and prospective customers. The videos help customers see what your company has to offer and show your enthusiasm for your chosen profession. Video ads can be used for all types of industries and can enhance your company’s advertisement in ways unlike anything else. Continue reading to learn more about the benefits of real, local video ads for your business.  

Real, locally created videos help your company build trust in the community

According to surveys, more than half of consumers want to see photos or videos of companies they plan to hire, as visuals help customers determine if the company offers the best products, services, and workmanship skills for their needs. When you use videos to enhance your ads, you build trust among your customers because they can easily witness the type of work you do or provide for your clients. Furthermore, prospective customers can see local sights on your videos or hear testimonials from other nearby residents. 

Local advertisements seem relatable to current and prospective customers

Local ads are relatable to customers because, when creating your video, you can use locations around the region and address concerns that are locally important. Customers can see your team in action when you include active videos on your ads. You can highlight your team working in “real time,” which lets the customers know you are busy, talented, and ready to work. 

Community members often prefer to hire local companies for their needs

Many customers gravitate towards local companies that are familiar with the community and are closely tied to local events and happenings. As a business owner, you may decide to use videos that include “before and after” visuals that highlight the type of work you do for your customers. Customers will see the before-and-after transformations occurring right here in their region and feel confident that you can perform the services they need, too. Local videos help the customers recognize that you are invested in the community.

Conclusion

As a business owner or manager, you know that advertising your company is a key ingredient in attracting new customers and generating leads. Your company and your team members rely on it! Your ad needs to be both attractive and informative so that your customers can obtain the necessary information to choose your company and contact your team. 

Ads with static photos are a great way to showcase your company; however, videos are becoming increasingly more popular. Local videos elevate an advertisement to a new level. Local ads feature real people engaging in real activities within the community. If you want to see the best results for your ads, then creating local videos may be the best option to maximize your advertising campaign.   

Frequently Asked Questions (FAQs)

Should I hire a professional or use professional-grade equipment to create my local video ads?
Although you can hire a professional or use professional-grade equipment if feasible within your budget, using a high-quality smartphone camera is often adequate for creating a high-quality video. A steady hand, good lighting, clear audio, and a clear video are the most important factors in creating an attractive local video for your company. 

What is the ideal length for a video advertisement?
Keep local videos for social media short and concise. Aim for 15 seconds to one minute for social media platforms. If you are creating testimonial videos or project demonstrations for your website, then you can consider expanding your time to 2-3 minutes. 

Which platform is best for my local video ad?
You can post your local video ads on Facebook, Instagram, or your Google Business Profile. Some company leaders also use YouTube and TikTok to expand their video reach.