The busiest seasons for most pressure washing companies are spring and summer, when homeowners spend most of their time enjoying their outdoor spaces and want to spruce up their property after a damp, cool winter. Although spring and summer are busy, it’s still valuable to remember your pressure washing leads during the pre-holiday season, too. The pre-holiday season is a great time for homeowners to prepare their property for holiday decorating, entertaining, and family get-togethers. Remember to reach out to past customers to remind them of the effective, beneficial house washing services you offer and help them book early before the holiday rush.

How to Help Past Customers Learn the Value of Pre-Holiday House Washing

Once summer ends and the weather begins to cool, many homeowners stop thinking about the outdoor surfaces around their property. However, with some dedicated home service marketing, you can reach out to past customers and pique their interest in the value of a house wash before the winter holidays arrive. Contact past customers by text, email, phone, or flyers, and remind them of the services you previously provided for their property. Perhaps you provided a house washing service in the spring, or a driveway cleaning, roof cleaning, or gutter cleaning service. If the customer had a positive experience with you and your team, they will be glad you reached out to discuss the upcoming winter holiday season.  

Focus on the value associated with a pre-holiday house washing service: 

• Clean exterior surface before decorating and illuminating the property for the holidays.  
• Attractive property for guests to see when they arrive for holiday-themed festivities.  
• Added protection for building materials.  
• Ability to easily add other exterior cleaning services to the house washing project.

Transition Pressure Washing Job Leads Effortlessly During the Busy Time

The fall is a busy time for homeowners who are engaged in back-to-school activities for their kids, sports, job opportunities, and upcoming holiday preparation. Once you have promising leads for pre-holiday exterior cleaning projects, strive to make the rest of the process simple for busy homeowners. Aim for easy scheduling and create bundles that benefit homeowners through multiple cleaning services. For example, you can combine a house wash service with driveway or roof cleaning that can be done at the same time. If your company offers holiday lighting services, you can easily combine a pre-holiday house wash with decoration needs.

Conclusion

Previous customers are a great asset to your brand because they already appreciate the transformative work you provide and know your professional manner. Reaching out to past customers shows you’re interested in working with them again and helps them prepare their home for the quickly approaching holiday season. House washing services, along with other exterior surface cleaning projects in late fall, create a win-win situation for you and your customers. You have the opportunity to enhance the beauty and cleanliness of your customer’s property, and you also have a chance to generate more revenue for your business before the year comes to a close. Additionally, you can improve the customer cycle in your database by offering more frequent home services to loyal customers, thus nurturing relationships that add value and consistency to your company’s success.

Frequently Asked Questions (FAQs)

When is the best time of year to contact past customers and inquire about pre-holiday house washing services?
Consider reaching out to previous customers in early fall, sometime between mid-September and throughout October. Planning early gives you and homeowners plenty of time to coordinate schedules and book house washing services before the busy holiday season begins. Most property owners who want exterior cleaning services prefer to do so before they decorate their homes, too.  

Is it essential to offer a discount to previous customers?
It is not necessary, but you could offer an early-bird discount or bundle other exterior cleaning services with a house wash project. Another benefit you can offer previous customers is priority scheduling so they have more flexibility and opportunity to book their house washing project when they want.  

How should I communicate the value of a pre-holiday house washing service without sounding pushy?
When you’re communicating with previous customers, you can relax knowing they already appreciate your work and trust your professional demeanor. Focus on the value of pre-holiday house washing. For example, explain how house washing boosts a home’s curb appeal, which is especially appealing to friends and family visiting over the holidays. A clean exterior also helps holiday lights and decorations stand out more brilliantly.