Home service providers have many different tasks to perform on a daily basis. They invest in lead generation, estimate quoting, service delivery, meeting customers’ needs, nurturing long-term client relationships, and staying top of mind in their community. One marketing technique that may go unnoticed is the ability to use one service job as a bank of information that can be used for social media posts across several different occasions. Whether you are managing landscaping marketing, floor coating ads, bin cleaning ads, house painting, or pressure washing, then you can learn how to collect photos and videos from one job and use them in a variety of social media posts.

How One Job Provides Content for Multiple Social Media Posts

When you are hired to do a home service project, you are probably focused on having the right supplies, protecting the homeowner’s property, and completing the job thoroughly and professionally. Another aspect of each service is documenting your work so you have evidence of your expertise. As you begin the home service, take photos or videos of the project before you begin the task. Throughout the process, keep taking photos, whether the job takes a few minutes or a few days to complete. Once the service is finished, take a few more photos or a video to show the improvement you’ve made and the workmanship you delivered. Homeowners appreciate a job well done, and many are happy to share your expertise with other customers through written documentation or additional photos.

How to Document Information at a Job Site

The most effective way to document your work is to take photos or videos of the project. Photos or videos you take should involve: 

• The project before you begin 
• The problem you’re trying to fix or the area you are going to enhance 
• Set-up or behind-the-scenes photos 
• Equipment and supply photos 
• Team member(s) 
• Work-in-progress evidence 
• Educational photos 
• Close-up/detail photos, as well as wide-angle pictures 
• Finished project/product 
• Customer reactions or testimonials

Conclusion

Home service companies solve many tasks property owners don’t know how to fix, don’t have the equipment to repair, or don’t have the time or energy to finish. Your services can be full of information, details, and content that can be used to market your brand and showcase your expertise to customers in your service area. As you document a service project, remember to capture photos, videos, or written evidence from the beginning of the service to the end. Include before-and-after photos, procedure photos, and customer testimonials, too. Once you have multiple photos and videos in your files, you can create dynamic social media posts from any one service call. Examples of posts may include the challenges you faced during a project, the solution you presented to the customer, and the result you provided to the customer. Consistency and reliability are essential for taking photos during a service call and posting regularly on social media platforms.

Frequently Asked Questions (FAQs)

How many social media posts can I create from one job site?
When you document a service job through photos, customer reviews, and teammate highlights, you should be able to create 4-6 posts out of one job site. A social media post could include before-and-after content, the process you used to perform the task, a customer testimonial, glimpses of the finished product, an educational post about the service, tips for homeowners that you learned while completing the project, or a teammate spotlight.  

Do I need to purchase advanced equipment to use for photographic documentation?
No. If you and your team members have access to a smartphone, you can take a variety of photos throughout a job service. Take photos and videos throughout the process to use for social media posts, as well as other marketing platforms. Aim for photos that are bright, clear, taken from various angles, and document your work from the beginning of a project to the end. You may not use every photo or video in a post, but you can build a wide selection of footage to choose from.  

How frequently should I post on my social media platforms?
Frequency is not as important as consistency when it comes to posting on social media. Home service companies should aim for 2-4 posts per week to stay top of mind for customers. You can create a content calendar to track your posting frequency and maintain a consistent routine.

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