The Importance of a Mobile Sales Ready Site
If you have a website and notice that you are not converting leads, one of the first things you need to check is how well your mobile site is optimized, and if it’s sales ready. The easiest way to see your mobile site is to go to your site using your smart phone. There’s also many add-ons you can use on chrome and Firefox if you want to see how your site will look like on different mobile phones. If you notice it’s hard to navigate your site and your contact info is hard to see or find, you will need to optimize your site.
How Google sees mobile sites
According to a study done by Google in 2017, over 50% of all searches are done using a mobile device. Another significant statistic in the study is that over 72% of searches for food & beverages are done using a mobile device. The math is simple if more people are searching on a mobile device more sales and conversion will be done on a mobile site.
Number of searches on mobile sites
Since more users are using mobile devices to browse the internet Google has made mobile optimization a priority and uses mobile usability as a factor to rank your site on their search engines. So, if your site is not optimized for mobile devices it will be hurting your rank.
What is mobile optimization?
How do I make my mobile site sales ready?
Sales ready means, your web site makes it easy to contact you, or purchase your product/service. If you offer a service, you would want your site to have phone number visible and clickable, so it dials to your phone. Also, the ability to submit a quote request via a contact form. One of these should be visible at all times while the user is browsing the site. A new trend is to have a mobile call button that sticks to the bottom of your website at all times and when it is clicked it opens the phone app with your number dialed. It makes getting your service easier and increases conversions.