Success Stories

Case Study: Medium Size Plumbing Company Flooded With Leads!

Effective Digital Marketing can have a major impact on a small business. This plumbing company experienced such a surge in business that they added 3 more service vehicles on the road, and is still growing. What can Mr. Pipeline do for you?

CHALLENGE

A small plumbing company was looking for leads to grow their business. We developed a high quality, high volume content strategy. Web traffic increased 2,600% from 200 visits per month to over 5000. Web leads increased 4,900% from 2-3 per month to over 50 per month.

OPPORTUNITY

  • A small plumbing company was looking for leads to grow their practice
  • Web traffic 200-300 per month, web leads virtually non-existent

STRATEGY

  • Mr. Pipeline developed a very specific high quality, high volume content strategy with 2-3 weekly articles posted on the website and 2-3 articles posted on other home service related websites.
  • Developed an integrated video and Social Media Program which optimized over 100 videos on YouTube featuring the owners and produced several “explainer” animated videos.
  • Utilized a unique approach to “Pay Per Click” advertising on Google, Yahoo, and Bing.
  • Utilized a unique Facebook Marketing plan that drove in new business
  • Created service specific landing pages and incorporated call tracking and 24/7 web chat.

RESULTS

  • Web traffic increased 2,600% from 200 visits per month to over 6100.
  • SEO traffic from 200 sessions /month to over 1200 / month
  • Web leads increased 4,900% from 2-3 per month to over 100 per month
  • Company hired 3 more servicemen and implemented 3 additional service vehicles in past year and is still growing.