Effective Ways to Grow Your Roofing Business
Being that we specialize in marketing for home service contractors, I have spoke to so many roofing business owners over the years that have struggled to get their services in front of potential customers. Their common theme was they were not able to make a great return from the advertising investments they made.
The truth of the matter is that “blindly” throwing an advertising budget into different channels most often concludes with poor results. Frustration will begin to overpower your decisions about how to get more customers for your roofing business. The company will not sustain any positive growth and the wasted advertising dollars may even lead to a red color on your balance sheet.
Thankfully, there are ways to effectively grow your roofing business by following a proven process. Our suggestion to local home service companies is to always start by submitting your business information to a handful of reputable online directories. The beautiful thing is that these directories will list your business for free! One of the most authoritative websites to post you free business listing is on Google My Business. Not only is Google the most frequently used search engine, it is also a great way to get your business in front of and attract new customers!
Personalize Your Business Listings
The more information you provide about your company on your business listing, the more your company will stand out among the competition. It is highly recommended that you link your business name, address, phone number, website and hours of operation on your listing. Furthermore, adding pictures of your business location, service vehicles, team members and recent projects help to give your prospective customers a better idea of your company. In today’s day in age, there is an endless amount of information present on the internet. The goal is to provide as much company information as possible in your business listing so that the user looking into your company has no reason to search somewhere else.
Get Reviews from Previous Customers
Home service companies that are very successful with their online marketing efforts truly understand the value of online reviews. There are so many great benefits that come from having your previous customers be cheerleaders for your business online. When your prospective customers search for the services that your company provides, the reviews are one of the elements that help separate your business from the competition. Studies show that these prospective customers are first drawn to the overall rating and total number of reviews, followed by then reading some of the most recent comments before making a decision to reach out to the company for their services. With this process in mind, it is more important than ever to dominate your local market with positive 5-Star Reviews from your recent clients.
At Mr. Pipeline Internet Marketing for Contractors, we are laser focused on helping all our clients dominate their local markets. The introductory process I mentioned above will help build a great foundation for the best marketing efforts that will be implemented to grow your roofing business. There is no doubt that online marketing is a beneficial investment into your roofing contractor business, and we are the experts that will allow your business a great ROI. Reach out to one of our internet marketing experts today for more information or for a Risk-Free Proposal!